Our Founding Principles

A new world is emerging. A world infused with scalable intelligence and agent-centric interactions (human-agent, and agent-agent). We see an opportunity to shift our central position in this new world in order to realize the benefits of scalable intelligence and agent-centric interactions as an extension of our own cognitive capabilities. This is our north star and our contribution towards human flourishing within this emerging world.

Cognitive science is our inspiration and guiding framework. We take lessons from cultural ratcheting, a powerful mechanism that builds collective knowledge and cognitive repertoires, so we can engineer comparable interactions between synthetic minds.  We understand that the space of possible minds is vast, but with limitations that can be defined as cognitive boundaries within the cognitive light cone framework. We realize that the principles of cognitive offloading and re-internalization can be leveraged to expand human intelligence. From these perspectives we are able to design and build powerful synthetic minds that encode and enact ways of thinking, mind flows, thought expressions, dialectical thinking and mindstorms.     

We distill these principles into clear missions: 

• to organize the world’s thought vectors and codify them into AI / AI agents as thought partners.

• to make you 10x more intelligent, wherein such personal superintelligence is the ability to acquire and apply knowledge and deep thinking. 

This is an inflection point. We should expect the emergence of more and more powerful agentic AI systems and scalable intelligence at an accelerating rate. Our engineering philosophy is, therefore, to relentlessly build the cognitive scaffolding and cognitive tools that by design progressively accelerate our own development efforts. From semi- to fully-autonomous mind factories and expression labs, we seek to build the instruments of our own compounding innovation. By applying metacognition on top of thought vectors, mind flows and mindstorms, we create a scalable engine of exploration into the space of all possible minds, and the continued refinement of thought processes and thought exchange. 

At every level we are a cognitive science and AI agent company. AI and AI agents are not only our product but also our collaborators. We strongly believe that AI and AI agents are fast becoming ubiquitous, and therefore, necessitates an AI/Agent-first mentality.  We should continuously explore and deploy AI and AI agents to achieve our vision and mission.

We are active creators of the emerging world. Our contributions will have lasting impact. We should be bold in our explorations, true to our convictions and steadfast in our pursuit to expand our own cognitive boundaries and advance human flourishing.

Swizzel AI